The Design Success Academy is the destination for the "Self-Starter Designer" who is ready to take their design business to the next level by implementing my proven processes, marketing methods, sales techniques, templates, agreements, and so much more!

EVERYTHING YOU NEED to run your small to medium size design business like a well oiled machine is here and ready for you to start today! 

I know how hard it can be to try and find your way through all of the advice that is out there (believe me I was there once too) so why spin your wheels searching for a proven way, when I have done the hard work for you?

I have designed this program with EXACTLY what you need to operate your interior design business with ease. No fluff. No wasted time. Just the nitty gritty information that I know you want to know to help you start, grow, and level up your boutique interior design business.


You could spend years learning the key parts of a successful business the hard way, and STILL not know how to put them together to be profitable.

We accelerate your success through a unique

Here's What You Will Find Inside The Design Success Academy:

8 Highly Detailed Video Modules covering the essential topics for running your design firm

Monthly Group Coaching Calls & Educational Calls With John


Agreements, Templates, Documents, & Fee Calculator 

Private Community to ask questions, share ideas, and support each other

1:1 Coaching Events

Printable Course Workbooks, Guides, & Exercises

enroll now!


Start with “Business Basics.” This module can serve as a starting point for new businesses or as a refresh for industry veterans to ensure all of your business set up obligations are set up.


Best practices for setting up your business structure and pros and cons of each business structure type.

What is your "WHY?" We will discuss what this means to you personally and how to discover the "why" behind your business and the decisions you make.

Business registration guidelines including choosing a business name, location, and more.

I introduce you to my concept of your "Golden Thread of Values" and how to find your own Golden Thread of Values & how they will influence everything you do.

My Top 10 ways to set a secure business foundation including discussions around insurance, checking accounts, services, and much more!

Downloads including my "Build a Better Business" workbook to guide you through all of the tasks needed to set you up for business success.

My "McClain Method" of the TOP 10 pieces of advice I have for you to build a better business.

Module 1


Module 2

Start the program by examining & enhancing your mindset around money, clients, trades/vendors while finding your zone of genius & creating your own definition of success. This Module is essential for full success in the rest of the Academy.


Money Mindset: Understanding how it affects you, your clients, team members, and the future of your business

How to think and act like a CEO from Day 1 & why this will grow your firm quickly

How to define your company values & find everyone who aligns with them at the same time

How your values influence your clients, trades, team,  & anyone you surround yourself with

Find your own definition of success and create a pathway to get there (Hint: it's not always what everyone is doing!)

Goal Planning: Learn the power and the process of setting goals for your business. 


In this module, you will learn the differences between a mission statement and a vision statement and the detailed steps as to how to create your own.


Building upon the mindset and leadership work you just completed, we will begin to dive deeper and develop the background for your company vision.

You will learn why you need a vision statement and what a Vision Statement actually means.

You will learn why you need a Mission Statement and the definition of a working Mission Statement (this is truly a game changer!)

The big differences between a Vision Statement and a Mission Statement and how we will differentiate those going forward in your business.

You will create your own Vision Statement & Mission Statement.

You will learn the defining traits that will now define every decision you will ever make. Yes! It's that's clear!

The Key Actions you will look for in everyone you work with and partner with in your company to drive revenue.

Module 3


Learn how to find & manage the right team, the best trades and vendors who align with your values AND who will make your job easier, make you the most profit, & keep your clients happy.


How to find, hire, and continuously manage a team (whether employees or contract labor)

How to source and profit from the right vendors and tradespersons

How to leverage buying power & calculate pricing for ultimate product revenue

How to maintain long term relationships with your trades & vendors

Agreements and procedures to protect you & your company when hiring and working with employees or 1099 team members

Agreements and procedures to protect you & your company when working with contract labor (tradespersons) and vendors

Module 4


It’s time to get specific! By the end of this week, you will know exactly which services best suit your company model and exactly how to set your flat fee pricing and product pricing. No more guesswork!


How to find the best services for your company based on what YOU want to do and need

My "new" method of defining the types of design services you offer and the extreme clarity behind each

10+ specific service types for you to consider offering to your clients and a definition of each

Flat Fees: 3 Calculation Methods and MY exact method of calculation & pricing 

Hourly Rates: If you prefer, I share my method for calculating hourly design fees for your projects

The Designer Calculator: My exclusive plug in play calculator for quickly and easily determining your flat fee for every project with accuracy!

Furnishings Calculator: Determine your client's investment in furnishings well before your project begins to avoid wasted time and energy

Module 5


From the first point of contact with a client to the last fluff of the pillow, I will provide every step for you to follow so you never miss one detail for renovations/new construction, furnishings & decor, or a combo of each! This system is total turnkey!


My proven-to-work, complete 18 Step Project Journey System with explanations of every step. My firm uses this on every project!

The Project Journey System can be implemented as is or adjusted to fit your specific needs

Very detailed Asana project management templates for New Construction Homes, Design & Decor, Renovation and combinations of each

SOP (Standard Operating Procedure) examples and templates to create your own

Onboard a new client efficiently and move your client through all phases of the Project Journey on schedule and for the planned investment

Procurement Made Easy! Use my process and templates to ensure that every product arrives as planned and is ready for installation

You're not a bank! My "plug and play" methods will ensure that you collect all funds before any work begins or any product is ordered.

Module 6


Module 7

My favorite tools & technology necessary for your business to run on auto-pilot. From productivity to creativity, we will review software and phone apps that will change your life & business (no I'm not being dramatic!)


All of the tech I use throughout my entire client project process to make my job easier, faster, and profitable

The phone apps I use every single day

How I schedule my days, weeks, months, and years for maximum efficiency so that nothing is ever lost or forgotten

Automation tools and tips that will set your company to run on autopilot

Tips for setting up and managing your own beautifully designed professional website

Video explanations to explain how to set things up & what to do


Module 8

Marketing & Sales does not have to be scary! I have laid the framework for you to follow for attracting new clients via social media, in-person, Google Ads, speaking engagements, blogs, article contributor, & my pro-tips for getting published.


My marketing essentials including your brand, website, photography & more!

5 additional marketing methods that always work for me (and they will for you too!)

Instagram Made Easy: I'll teach you my tricks and tips for making Instagram work for you without all the headache

Learn how to get published in print and online with my proven formula

My tried and true methods for developing & nurturing brand relationships for mutually beneficial partnerships

When, Which One(s) & How to find and hire a pro partner for specific marketing needs

How it Works!

Design success academy

Lifetime access to all 8 learning modules, video lessons, templates & downloads

12 Month membership to active DSA Community of like-minded entrepreneurs

12 Months of Live Monthly group coaching calls & access to all recordings

My actual highly detailed (20 + pages) flat rate interior design agreement (and access to any updates)

Lifetime access to any lesson updates if the course is updated

My Design Fee Calculator to calculate project fees with ease

My Furnishings Estimator Calculator to calculate the necessary products for a project

"Promise Pods" - Optional small peer groups to help you better achieve your goals

Tailored Feedback: A recorded feedback to your specific questions around any course material

Member Pricing on Special Events, Programs, Private Coaching, & Many Other Learning Opportunities!

Quarterly One-on-One Success Check- In Calls with John to ensure your goals are set and met!

My highly detailed Asana Project Template to upload & manage your projects with ease.

When you join DSA Premium, you get EVERYTHING -  ensuring that you are receiving maximum benefit of all lessons and coaching.

Just some of the features included in your membership:

Your 12 month membership begins on the actual date you join DSA-not based on calendar year



One Payment of $3897

6 payments of $727


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essential systems & processes for interior designers

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